What's the distinction between hiring a CMO and a VP of Marketing for a start-up?CMO (Principal Marketing Police Officer) and VP (Vice Head Of State) of Advertising titles are sometimes made use of mutually. Still, they can symbolize various roles and duties, specifically within a start-up context.Distinctions in Duties:.CMO (Chief Marketing Police
Marketing for Business to Business Selling and the Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant
In today's hectic service world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. One way to achieve these objectives is by aligning marketing efforts with the buyers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportuni